SMW REWIND: Are You Being Served? Influence, Engagement, & Customer Service [video]

Fashion conscious consumers know what they want, when they want it, be it high street or haute couture. Social Media has facilitated fashionista's with a hub for conversations now its up to the brand to listen. The question is who to listen to? Who has real influence?

Is it the obvious: editors, fashion bloggers and trendsetters or are there different tribes? Can new influence tools like PeerIndex, Klout or KRED unlock these groups or is it a case of knowing ‘who to know’?

Or is an army of engaged, happy consumers all the influence a brand needs? How does a brand handle customer service when there are so many channels a consumer can use?

Whilst the approaches of a fashion house may differ from a multinational fashion brand, the challenges remain the same: finding the influencers, developing engagement, building loyalty and handling customer service.

Whilst the approaches of a fashion house may differ from a multinational fashion brand, the challenges remain the same: finding the influencers, developing engagement, building loyalty and handling customer service.

Watch leading thinkers Xavier de Lecaros-Aquise, COO/Founder of girlmeetsdress.com, Andrew Grill, CEO of Kred, Azeem Azhar, CEO of PeerIndex, Lee Bryant, MD Europe at Dachis Group and Joshua March, co-founder/CEO of conversocial. 

Moderated by Kathryn Corrick, strategic communications consultant, as they discuss how we handle consumer marketing & customer service in the digital age. 

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Photo (cc.) The Style PA