Writing for the Web (two days)
Event Info
Description
Do you need to write and create content for your organisation’s website but aren’t sure where to start? Perhaps you’ve created print materials in the past, but now need to understand how to translate those into readable content for a web audience?
Writing for the web is a different skill to writing for print and other business publications, so if you need to make the switch, come along and find out the essential techniques and approaches you'll need to master.
In this course you’ll learn to...
• communicate immediately with your readers through your writing.
• format print material for easy online scanning and readability.
• develop audience-focused content that pinpoints what users want.
• put lengthy print documents online for easy reading.
• label and identify your content clearly for quick retrieval.
• organize web content so your readers can find what they're looking for.
1. Creating reader-centred content
What do your readers want, and how do you give it to them?
2. Web writing techniques
Layout and formatting - restructuring print documents for the web.
3. Being interactive – say it visually
Harness the power of task-based content.
4. Using your readers’ language
Writing conversationally for clearer communication...
5. Identifying your information
Describing and labelling your content without jargon.
6. Organising your thinking and your content
Systems and models for presenting content online.
About the course tutor:
Merry Bruns is an online content strategist, editor and trainer who focuses on communicating web content to audiences clearly and effectively. Producing and editing sites since 1995, she brings a background in communications and journalism to her work.
She teaches writing and editing for the web to hundreds of students in the USA and holds classes at Georgetown University, the National Press Club, and provides in-house training to various organisations worldwide.
Her content strategy and training clients have included Accenture, National Academy of Sciences, BBC, Porter-Novelli, Centers for Disease Control (CDC), Towers-Perrin, NASA/Goddard Space Fight Center, The World Bank, APPA, American Petroleum Institute, National Education Association, Harvard Medical School, American Chemical Society and many more commercial, public sector and educational organisations.
