B2B Engagement Email Marketing
Event Info
Description
Business marketers often face even more daunting challenges than consumer marketers, and B2B buyers now have more information power than ever before.
What are the implications for marketers seeking to generate new leads and drive greater engagement with prospects?
Right now, companies are under huge pressure than to win new sales. Getting your B2B email marketing strategies and campaign right first time is therefore essential.
If you are involved in the B2B marketplace this conference is for you.
At this conference learn how to:
- improve overall engagement with your potential buyers
- optimise your inbox placement rates
- maximise your response rates
- know your legal requirements
Agenda
09.30 Registration and refreshments
10.00 Welcome from chair
Joel Harrison, Editor, B2B Magazine
10.10 Keynote address: Dialogue Marketing = an apporach to increasing B2B buyer engagement
Adam Needles, Director, Field Marketing - Engage B2B, Silverpop
11.10 Morning refreshments
11.30 Legal issues
Stephen Groom, Head of Marketing and Privacy Law, Osborne Clarke
12.10 Panel session
12.50 Lunch
13.40 B2B email deliverability issues: What you don't know could cost you
Guy Shelton, VP European Service and Sales, Return Path
14.20 Pan-European campaigns
Tamara Gielen, Consultant
14.50 Afternoon refreshments
15.10 Best practice panel
Denise Cox, Email Newsletter Specialist, Newsweaver; Kath Pay, Managing Director, eInsight; Dela Quist, CEO, Alchemy Worx
16.10 Closing remarks from the chair
16.15 End
