MiniBar Workshop Series: Workshop 1
Event Info
Description
The Web Business Tool Box sponsored by DCKTN
Workshop 1: Search Engine Optimization and Analytics:
A Practical Workshop Series for web companies and Entrepreneurs. MiniBar
presents ‘The Web Business
Tool-Box’ workshop series. As usual, we’re employing a practical minded,
no-nonsense approach to the design of the workshop series which will address
common business issues in web and tech companies. Our presenters for this first
event are Daniel Sim, (CTO and founder of Plugin SEO) and
Malcolm Coles, an Internet Content Strategy
Consultant.
Register for the
workshop or learn more here.
"To show up first in organic search on
Google and Bing is what every business wants, but the methods people hear about
to get there sound too often like black magic. There are, however, tried and
tested strategies that enhance your ranking for a variety of search terms
relevant to your business…"
read more
Topics included range from:
∟ Using Google Analytics and Plugin SEO to better understand where your visitors come from and how to make traffic into conversions
∟ Effective copy writing for search engines
∟ How to properly use Google sitemaps and website indexing to maximize coverage. Key phrase, website design and coding.
Each session will be 3 hours, starting at 6:00pm, in the Young Foundation. It
will include 2 hours of presentations and discussion, plus 1 hour of open
exchange sessions where presenters and participants can explore solutions
through mutual discussion. The workshops will be followed by optional
networking. To make attendance easier we’re hosting the workshops in the
evening, and we’re making some snacks and providing drinks because we
appreciate that you’ll probably have been working hard all day.
To register follow the links above.
This workshop series will be free to attend thanks to the generous support
of our sponsor DCKTN (Digital Communication Knowledge
Transfer Network).
O’Reilly will also be there offering special deals on books relating to the
topic each evening.
