IAB Demographic series: Over 55s
Event Info
Description
Continuing with our demographic series from last
year, this seminar will explore the online behavior of the silver
surfers.
Sponsored
by Friends Reunited, this event will unveil research and case studies
that will illustrate how best to reach the over 55's online, how to
provide content that is relevant to them and how to connect with them
through their key interests. The seminar will also see the launch of the
IAB over 55's handbook.
Agenda
4.00 Arrival and registration
4.10 Introduction
Tim Martin, Managing
Director, Brightsolid Online Publishing.
4.20
Dispelling the myths
Matt Bushby, Head of Friends Reunited
4.40 Top tips
AOL
5.00 Platinum surfers
Matt Curry, Head of New
Media, Wiltshire Farm Foods
5.20
Using interactive video to engage with the over 50s voters
Russell
Goldsmith, Digital & Social Media Director, markettiers4dc
5.40 Q & A
6.00
Finish
