The IAB behavioural targeting workshop
Event Info
Mon 3 Oct, 2011 from 9:30am - 5:30pm
The IAB offices
14 Macklin Street
London, W2CB 5NF, UK
Cost: £100+VAT for IAB members / £200+vat for non-members
Description
The IAB behavioural targeting council will be running a one day practical workshop on Monday 3rd October. This session is aimed at media owners and publishers wanting to learn more about the value of data and how to make the most of it. Topics include the fundamentals of data, the do's and don'ts of selling data, an exploration of case studies and a chance to explore a client's point of view.
A brand new training format from the IAB, our one day workshops are fast
paced practical sessions giving you the opportunity to engage with
industry leading experts and your peers to learn more about your chosen
topic. To book your place or find out more email mizzy
iabuk [dot] net.
