Social Brands
Event Info
Description
Social Brands - Brands that have successfully adopted social media as a channel to engage in interactive dialogue with their audiences and markets.
For the first time ever, the leading industry titles Brand Republic, PRWeek and Marketing magazine have joined forces to create a truly unique social media event, bringing together those from across marketing, communications, customer services, PR and beyond to get to the heart of the key challenges faced by brands in regards to social media.
This one-day event will be made up of key plenary sessions and streamed seminars so that you can tailor the day to your own expertise. Some of the key topics covered on the day include:
Who owns social media? From customer services to PR, everyone wants a piece of the action - avoid the battle and get to grips with how other brands structure their social strategy to optimise activity both internally and externally
Using the right calculator: The ROI question continues to plague us, your social media may be working but can you actually prove its ROI? What about engagement or reach? Find out the formula your competitors are using to move beyond buzz to business results.
Where is Social Media heading? Join the likes of Google+, Microsoft, Facebook and LinkedIn as we have a look into the crystal ball and find out how the social space is being shaped and how brands intend to shape it!
For a full programme click here
Key speakers include:
Event Chair: Debbie Weinstein, Senior Director, Global Media Innovation, Unilever
Stephen Haines - UK Commercial Director, Facebook
Joshua Graff - Director, Marketing Solutions EMEA, Linkedin
Alex Pairmain - Head of Social Media, O2 UK
Nicola Carver - Head of Marketing, MORE TH>N
For a full list of speakers click here
