CIPR: Social Media Conference 2012
Event Info
Description
Conference overview The conference is based around the themes covered in the CIPR's best-selling business book "Share This: The social media handbook for PR", published by Wiley, in July 2012.
Who will be speaking? Experts in various sectors will cover aspects of social media including the BBC's Director of Communications, Paul Mylrea FCIPR, who will be discussing how the BBC managed Twitter during the recent Olympic Games; David Bailey from Staffordshire Police will present a case study on social media guidelines; Penny Fox & Elayne Phillips from Defra will be presenting a joint case study on integrating traditional and social media; and Metrica's Richard Bagnall will present the latest thinking on social media measurement. The keynote speaker will be Robin Pembrooke, Head of Online for ITV and Global Radio.
Further discussions and case studies will be presented around Networks & Platforms; Mobile & Location; and Understanding Social Media Analytics & Measurement. Watch this space for more details.
Who should attend?
In previous
years these conferences have attracted 150 - 200 senior PR and
communications directors and managers from both small and large
commercial enterprises, both in-house and consultancy, not-for-profit
and public sector organisations and freelance practitioners from across
the UK.
There has never been a more exciting time to work in the public
relations profession and, thanks to the internet, organisations are able
to engage with markets directly in a two–way conversation. But there is
a growing chasm between those individuals that have the skills and
expertise to work in this new market and those that do not.
Booking information
We are pleased to be able to offer Early Bird rates as below, valid until 16:00 on 21 September 2012:
- CIPR members: £200 + VAT = £240
- CIPR non-member: £350 + VAT = £420
The following standard rates will be valid from 21 September 2012:
- CIPR members: £260 + VAT = £312
- CIPR non-members: £400 + VAT = £480
