Brand development conference
Description
Brand doesn’t start and end with a nice logo – it’s the impression a charity makes, and what people say, think and feel about you. It’s everything you say, and everything you do. It’s how the world knows it can trust you.
On the agenda:
- Assessing your brand – its position and effectiveness in helping you meet core objectives
- Understanding your audiences and exploring how they interact with your brand
- Creating an organisational culture that nurtures and protects your brand
- Laying the foundations of your brand: mission, vision, values and brand model
- Bringing your brand foundations to life through words, images, behaviours and channels
- Developing a brand that works for different functions
- Rebranding case studies from small and large organisations
- Launching your new brand
- Managing sub brands and products
- Measuring the effectiveness of your brand development work
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