The future of digital marketing in the UK: technology, effectiveness and policy priorities
Event Info
Description
Guest of Honour: Nick Stringer, Director of Regulatory Affairs, Internet Advertising Bureau
This timely seminar will be an opportunity to discuss the
development of the UK marketing sector, particularly across digital
platforms.
With over half of UK ad-spend going online this year,
delegates will discuss key further avenues for growth, including
cross-platform campaigns, improved audience targeting, and brand
development.
There will also be discussion on the challenges
facing the industry, particularly surrounding data, and including the
implications of forthcoming EU General Data Protection Regulation for
advertisers. Further sessions will analyse varying effectiveness of
online outlets, the emerging skills gap as technology becomes more
integral to the sector and the growth of native advertising with
consequences for editorial independence.
