RE: UKNM: plug-in take up/stats

[Martin Lloyd]

> let's have a competition:

> somebody show me a site where flash/shockwave are used to do more than

> add fluff.

> I'll buy you a pint.


http://flash.condoms4u.com


Store driven by Macromedia Flash and generator. With flash as an integral

part of the functionality. Besides adding 'fluff' sells stuff, attracts

users, generates eyeballs and all the rest. People *like* watching the

pretty pictures. Christ, people used to think <blink> tags were cool.


Oh and if you try http://www.clearplan.com you'll find Flash built product

demos, soon to be supplied as aids to the sales force and for use in

training. Remember, its not what you've got, its what you do with it that

counts.


Of course somewhere like http://egomedia.com is only using flash, and not

actually 'doing' anything with it. But if I was going to hire an agency to

do some Flash work I'd certainly think about them because their site looks

so much better than everyone elses. A clear example of 'fluff' doing things

if you like.


As has been pointed out, its about providing the best possible service to

your customers - and telling half of them that although they've gone to the

effort to get the plug ins we really don't care is not good marketing. Its

like telling a Ferrari owner that he can't drive faster than a Ford Cortina

'cause the roads should be of equal use to all. As to where the debate

springs from in the first place its a hold over from the original community

spirit of the web as a 'community equal to all', a spirit which could only

survive as long as people were equal, problem is to marketers there are

people who can afford and want your product and people who can't and don't.

Oddly enough you sell to the ones who can and do.


Martin


Domino Systems

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