Re: UKNM: Re: Portals?

[Mike Butcher]

Jim Sterne wrote:


>The smart money is pouring into the portals because

>that's where ALL the eyeballs are. The portals are

>figuring out how to identify and cater to those

>eyeballs and it goes far beyond pointing the way.


Sure, but how *long* does anyone stay on a portal site? A site may have

20m+ impressions a month but what is that worth when 90% of the traffic

only spends 10 minutes on the site? Surely depth of interaction and user

loyalty, not just buckets of eyeballs, is a better goal and therefore a

route to a better media property?


Mike


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Mike Butcher, Editor, New Media Age,

T:(+44)171 9704812    2 Berners St, London

F:(+44)171 9704899    http://www.nma.co.uk

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