UKNM: Instant Credit when shopping over net?

[Paul ODonoghue]

I have been looking at http://www.fwnet.co.uk which is the UK web site for

JD Williams. They operate a home shopping service in the UK. If you go

through to become a registered user, and then try to purchase goods they

automatically credit your account with £100 to spend. You don't have to

register your credit card details either to ensure payment. I have never

come across a service which operates e-com in this fashion. my questions

are:


1. Is this open to massive fraud? (the only check I can see is that your

address matches your post code)

2. If someone logs on as you and places an order, are you liable?

3. Is this a good idea for getting new online customers?

4. Has anyone seen a similar model to this?


Paul O'Donoghue

Communications Planning Manager - New Media

Citrus Publishing

020 7577 9300

http://www.citruspublishing.com



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