Re: UKNM: Any I-Marketing historians out there?

[Steve Bowbrick]

>http://www.ec2.edu/congress/adhistory.html


I found this history fascinating and got all nostalgic. There was some

stuff missing, so...


My landmarks:


1. Global Network Navigator (GNN)

A *commercial* content web site from O'Reilly Publishing, launched in 93

(can that be true?). Ran sponsored content and *sort of* ads. Died a death

after it was purchased by AOL (for a raft of money - thus bankrolling

O'Reilly's Quixotic GNU-fest). Built around Krol's then-awesome Whole

Internet Guide. Found spooky archaeological traces of GNN via Google


http://www.google.com/


2. Michael Strangelove's 'How to Advertise on the Internet' - October 1994.

A forbidden text. Weird, opinionated and ugly (and that's just the book).

Came in the wake of Canter and Siegel and appeared to legitimise their

practice - Strangelove got lots of hate mail. The book contained - and I

quote:

   27 resources and services for tracking Internet demographics

   7 key tactics for marketing through online conferences

   150 Internet resources for advertising and marketing

   17 Internet advertising tools explained

   144 visual images from the Internet

   138 Internet stores and products

(For a complete table of contents, including gems like: 'Mosaic: The Killer

Internet Marketing Application' one was invited to 'Gopher to fonorola.net')


3. Glenn Fleischmann's Internet-Marketing listserv. Cited here during the

great 'should Sam Michel make a living from doing this' debate. There is no

way that I will recall the lifespan of that list (Jim Sterne! Help me

here...) but I seem to remember writing about it for 3W Magazine in early

94? Vital groundwork was done on that list and at the meetings it spawned.


4. One of my personal milestones - Spring 95. I invited Rick Boyce to come

over and talk about Hotwired's new 'banner' model at Internet World London

and he spoke to a small room packed to the doors with alien beings -

advertising-types - while Peter Cochrane from BT addressed a much larger

and almost empty room next door. Was anybody on this list there? (Rick is

still plugging away at Wired Digital).


Sorry about that (indulge me, Sam!)


s


--

Steve Bowbrick: 0171 284 0777 phone, 0171 428 9981 fax

stevewebmedia [dot] com (mailto:stevewebmedia [dot] com)

, 0468 257 570 mobile




http://www.funmail.co.uk - more fun than it ought to be


http://www.webmedia.com - finally, a new look!


http://www.bowbrick.com - shop early for Xmas...


http://www.bowbrick.com/oliver.html - very advanced for his age


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