No Subject

[Amy Vickers]

Hello there


Craven hack calling for information here.


I'm doing some research on banner ads / campaigns and would like to hear

any views on what makes a good banner advertising campaign (creative,

planning, buying, post campaign assessment etc). Does anyone have any top

ten tips or words of caution. Comments (posted to the list or sent to me)

welcome.


Or is it all about sponsorship now, not just banners?


What with the Yell Awards discussion promoting debate, it sounds like we've

reached a watershed.


Cheers

Amy



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Amy Vickers

Reporter, New Media Age

50 Poland Street

London W1V 4AX

Tel: 0171 970 4809

Fax: 0171 970 4899


http://www.nma.co.uk

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