Re: UKNM: Re: Communicating with the Web effectively

[Pettrina Keogh]

One of the many roles of PA New Media (the interactive arm of the UK's news

agency - in case you were wondering) is to infact adapt / re-format/ re-jig

content for distribution accross all platforms, we've been doing it for

years and currently deilver tailored information to internet/ intranet/

CD-ROM/ kiosks/ mobile phones/ pagers/ digital TV etc, etc.


Quite rightly, you'd best leave it to the information specilaists.


Pettrina



----Original Message-----

From: dominic <

domredcat [dot] org [dot] uk

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: Monday, June 01, 1998 2:46 PM

Subject: Re: UKNM: Re: Communicating with the Web effectively



>Mike wrote:

>>I doubt there will be that much work for snmaller production houses in

>>adapting content for different platforms. There are much bigger players

>>already thinking about this. Note the NMA news story below which we ran in

>>September:

>

>>*Spyglass has launched Prism 1.0, a software package which sits between a

>>Web server and any client which is accessing the server's content. When a

>>User logs into the Web site, Prism dynamically adapts the content

>>specifically for the platform or client being used. The upshot is that Web

>>site owners who want to deliver information to PDAs, TV, mobile phone

>>screens, pagers and other devices needn't have to re-jig their content for

>>each proprietary device - Prism does it all on the fly.  www.spyglass.com*

>

>

>Aha!

>

>mmm, i thought as much. well, thanks for the info anyways, i shall go find

>out more...

>

>good to see that all that extra work isnt needed after all, delivery of

said

>solution through consultancy led services is the answer...

>

>

>

>dom