Re: UKNM: Internet marketing to a 'pink' audience

[Mark Curtis]

We did do Planet Patrol - lots of learning - both as a bbs and then on the

web.


Drop me an e-mail or give me a ring (0171 357 8838) if you'd like to know

more.



-----Original Message-----

From: Phil Dwyer <

pdwyerjup [dot] com

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 22 June 1998 12:09

Subject: Re: UKNM: Internet marketing to a 'pink' audience



>CHBi did something called Planet Patrol, aimed at a pink audience some

years

>ago. Things will have changed since then of course, but it might be

worthwhile

>starting with them.

>

>Surveys are likely to let you down in any sensitive area like sexual

preference

>- and I would take any data you find in this area with a giant pinch of

salt.

>

>Jo wrote:

>

>> I wonder if anyone can help?  An aquaintance of mine is considering

setting

>> up an Internet business selling clubwear targeted at a gay audience.  She

>> has asked me to seek statistics regarding the on-line gay community in

>> Europe.  Does anyone know of any relevant statistics or resources?  This

>> isn't the sort of thing to be found at isoc.org...

>>

>> Also, does anyone have any comments on the likelihood of this venture

>> succeeding?  I've advised her to back it up with retail via standard

>> channels.

>>

>> Jo.

>>

>> _____________________________________________

>> Jo @ CAN-U-HACK-IT

>>

>> http://www.can-u-hack-it.com

>> Club lifestyle and listings website - c u high   8-)

>