RE: UKNM: great ad, bad marketing?

[Lee.Rickler]

I asked Jeeves "how can i get a girlfriend" and it came back with this ...


http://www.netcomuk.co.uk/~tcant/Ugh/tactic.html


              <!- Lee Rickler ->

         <!- Technical Director ->

      <!- Joshua Active Media ->


                    "James

                    Donnelly"            To:

<

uk-netmarketingchinwag [dot] com

>

                    <james@backen        cc:

                    d.co.uk>             Subject:     RE: UKNM: great ad,

bad


By comparison, I found myself doubting the voracity of implied claims made

on behalf of Ask Jeeves during the equivalent advert.


I can report though, that where Lycos stinks, Jeeves comes up smelling of

roses - questions about falling in love and the offside rule are

efficiently

fielded.


Speaking of natural language searching algorithms, has anyone anything to

comment about using Autonomy, which makes some substantial claims about

it's

capabilities?  How can it work without a knowledge base?


later,


James


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Jo

Chipchase

Sent: Sunday, June 18, 2000 9:33 AM

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: great ad, bad marketing?



Richard Longhurst wrote:

>The Lycos ad is pretty straightforward in a what-does-it-do kind of way.

Man

>needs

>underpants. Man searches for 'underpants' on Internet. Dog fetches

>underpants.

>Fantastic -- until you actually do a search for 'underpants' on Lycos and

>and find

>that, when it comes to buying underpants online, the results are (ahem)

>pants.


On the Lycos TV ad, it looks for a moment as if the Scotsman is peeing down

the back of his leg.  (In reality, the wind is rippling through his leg

hairs.)  I thought it was just me being twisted at first, but a couple of

friends agree...


I bet Dogpile is a touch pissed off at Lycos' ad strategy.



Jo.


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