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Subject: | UKNM: Re: Search Engines and Shopping Malls ? |
From: | Tim Ireland |
Date: | Tue, 30 May 2000 18:01:26 +0100 |
First of all Antony, I would refer you to my past message entitled "UKNM:
Bargain of the Day!". It outlines a closely related matter and I'm sure you
will agree that this unnamed company has got a hold on the wrong end of the
stick by offering companies 'with the bucks' the chance to enhance their
listing.
Now on with the rebuttals:
> Do you think that it is fair to the consumer that companies can get within
> the 1st 5 listings of a search engine via payments and technical trickery
?
Even if they do - the punters won't stay long unless they have something
real to offer. Trickery can only go so far. Technique, on the other hand...
> Are we really giving the consumer a choice ?
Yes, but only the informed consumers. Those more comfortable with the web
eventually discover ways around this 'more of the same' - plus there are new
search tools being developed to make results 'more real' (yes, ODP and
Google both get a plug here).
> Are we being governed on the net by companies that have financial clout ?
Only if the 'pay for it' model I described above succeeds with the punters -
and it won't IMO.
> What is going to happen to the small to meduim size web company ?
They can learn all about this so-called 'trickery' for less than £7 in just
a few days. You don't have to be richer in this business - just smarter.
http://www.amazon.co.uk/exec/obidos/ASIN/1873668872/
Tim Ireland
Day Job
www.designercity.com
Retirement Fund
www.buymybook.co.uk
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UKNM: Search Engines and Shopping Malls , ANorth4951
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