RE: UKNM:Waitrose man in The Guardian

[William Murray]

Hi Ben


I didn't see the article you refer to, but I'm suprised at what's been said.

I was working for one of the main ISPs at the time when John Lewis were

negiotiating the terms of their 'virtual' Internet service with us, and my

former (now existing) colleague was in several meetings with Mark Price

himself. Mark seemed very keen about the Internet, hence Waitrose online

being launched and I hear there is plans for a delivery service similar to

that of Tesco/Sainsbury's. It would seem very strange that he should

suddenely change his mind like this after being so bullish in the past. Do

you have a link to the article as I would be interested to read the full

details?


Will Murray


-----Original Message-----

Date: Fri, 17 Nov 2000 14:57:25 +0000

From: "Ben Rooney" <

brooneyfirstpersonglobal [dot] com

>

Subject: UKNM: Waitrose man in The Guardian


Did anyone else read the piece in Thursday's OnLine by Mark Price, marketing

director of Waitrose.


Boiled down to: "My driver (really) Vince, and my secretary (Debbie) tell me

that the Internet is really difficult to use, so it will never catch on.

Anyhow people don't really want to sit at home, order their goods online and

have them delivered by some man in a van. No, much better to drive 5 miles

to visit some piss poor supermarket dragging your screaming children with

you for 90 minutes to discover they don't have half the things you wanted

anyhow".


Perhaps this explains why Tesco is the most successful supermarket in the UK

and Waitrose is not. Perhaps Waitrose needs a new marketing director.


Ben


Ben Rooney

Editorial Director, FirstPersonGlobal.com

13 Bruton Street, LONDON, W1X 7AH

(t) 020 7333 8786  (m) 07712 397039

(e)

brooneyfirstpersonglobal [dot] com

  (w) http://www.firstpersonglobal.com

Career Management for Business Leaders in Technology



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