RE: UKNM: RIP The Street.co.uk

[David Hughes]

There is an article in today's "Telegraph" dotcom supplement by an

ex-journalist from The Street.  He makes the point that on-line publishing

is really inexpensive for the media owners who already have the content and

a trusted brand.


The Street was not just scuppered by the move from paid for to free content;

"For (off-line publishers), re-hashing copy and putting it on the web is a

marginal cost.  A pure web site with highly paid journalists cannot make

ends meet".


Taking the argument in a different direction, there will be many companies

sitting on information which for them seems unimportant or trivial( e.g.

store locators/catchment areas, cross-purchasing history).  With a bit of an

"on-line spin" this could be turned into valuable content for potential

customers...("Where can you find us.." or "Customers like you have also

bought...")   This line of thinking could lead us back down the

"brochure-ware" road (and we don't really want to go there again!). However,

developing existing "data" into "dynamic content" could be a cost-efficient

and speedy way to breathe new life into web sites where money is tight and

excuses for driving traffic to the site few and far between.



-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Martin

Lloyd

Sent: 22 November 2000 10:41

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: RIP The Street.co.uk



I saw the American CEO of The Street speak about a year ago. At the time

he was dead set on his 'pay for content' model and made a very strong case

for his content being worth paying for. (at least if you're an obsessive

day-trader)


Once they gave in on paying for content they were always going to have

trouble. I for one was disappointed they did, it was a brave stand against

the "anything worth producing is worth giving away free" mentality


Regards


Martin Lloyd

STRATEGIST

Domino.com



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