social shopping

Simon Says: Supermarkets can do so much more with Social & Technology

Supermarket

Technology is designed to make our lives easier, faster and ultimately more fun.

Tesco is my supermarket of choice. This isn’t because it’s the nearest shop to me. Nor is it because I think they are the cheapest. It might have something to do with the fact I worked for almost all of the other big chain supermarkets in my teens and still have a little grudge about being treated poorly for minimum wage, but I think the main reason I’ll go to Tescos is the clubcard.

At the start of 2011 I purchased my first iPhone. When I got it home I immediately started downloading apps. Once I’d got Angry Birds, Facebook & Twitter I started to search for the more "specific" apps for me. I found the Tesco Clubcard app and moved straight over.

// more

4 January 2012 by Simon Caine

Social Media World Forum North America

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming, New York

// more

Date: 1 November 2011
Location: Javits Convention Center, New York, US

Social Media World Forum Middle East

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming, Dubai, Middle East

// more

Date: 14 September 2011
Location: The Dubai Convention and Exhibition Centre, AE

Social Media World Forum Asia

Audience / Intended for: heads of marketing, marketing managers, heads of pr, agencies, brand managers, online marketers, digital marketers, social media platforms, broadcasters, mobile

// more

Date: 1 September 2011
Location: Suntec Singapore, SG

Social Media World Forum Africa

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, mobile, social gaming, cape town, africa

// more

Date: 1 June 2011
Location: Cape Town Convention Centre, ZA

Social Media World Forum Europe

Keywords: social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming

// more

Date: 29 March 2011
Location: London Olympia, UK