advertising

A couple of interesting snippets today... after all the furore over BT's �10 advertising campaign (cue: Freeserve and other ISPs getting upset about their virtual monopoly), there's news that BT are restricting their Anytime subscribers - those people who thought they could surf the net unrestricted - to 150 hours/month, and then an hourly charge.

A New Ad Platform
UK-Netmarketing Weekly Round-up - July 06, 2001

Trade Show Troubles
UK-Netmarketing Weekly Round-up - June 08, 2001

Expandable Banners
UK-Netmarketing Weekly Round-up - June 01, 2001

Does the announcement last month that the Interactive Advertising Bureau was endorsing a number of new shapes and sizes for banner adverts herald a new golden era for banners or is it a medium in its death throes? The announcement came hot on the heels of US new media stalwarts C|Net adopting these standards, presumably to try and stem the decline in online advertising revenues.

Site Testing
UK-Netmarketing Weekly Round-up - March 09, 2001

The uk-netmarketing list can be a very useful resource if you need a quick straw poll from a bunch of industry professionals. So, when Nick Horley asked for some advice for a friend thinking of offering site testing and re-writing services, there was plenty of advice on offer.

Effective HTML Email
UK-Netmarketing Weekly Round-up - March 02, 2001

Email marketing is on the rise, partly because of the relatively low cost, partly because there are so many parallels with the well-understood world of off-line direct marketing. Unfortunately, along with the benefits like reduced cost, the technology also brings a few headaches. One of the most major is the decision to use plain text email or email that uses HTML formatting i.e. it looks like a web page.

A New Type of Banner
UK-Netmarketing Weekly Round-up - February 23, 2001

The poor humble banner, much maligned but still the mainstay of the online advertising business. It's days look numbered and despite the inclusion of whizzy multimedia the banner has never seemed less glamorous. So when C|Net introduced an innovative new placement for their Flash banners on their news.com website, it drew some interest from uk-netmarketing members.

Writing Press Releases
UK-Netmarketing Weekly Round-up - February 9, 2001

Putting together a well crafted press release can be an arduous task, but if you don't have the budge to hire a PR company or even a freelancer, how do you DIY?

Banner Ads vs. PR
UK-Netmarketing Weekly Round-up - February 2, 2001

On the face of it might be tempting to think that buying banner adverts to promote your website would be easier than a spot of well-placed PR. Trouble is, it's not so easy to target banner ads, measure the results and roll-out a well formed campaign. Once you've gone to all that trouble, would it have just been easier to follow the PR route?

Banners good? Banners bad?
UK-Netmarketing Weekly Round-up - November 17, 2000

Do advertorials con the reader?
UK-Netmarketing Weekly Round-up - September 29, 2000

It's not only heated debate and intellectual wrangling that create sore heads for UKNM subscribers. This week the second Chinwag networking event took place, much beer was drunk, many crisps and sweets were eaten and plenty of soft toys were taken home. Trust me, you had to be there. In spite of this, it was a lively time on the mailing list.

Are banners a waste of time?
UK-Netmarketing Weekly Round-up - September 22, 2000

Although they seem to be the common currency of advertising on the web, the effectiveness of banner adverts appears to be plunging, particularly if they are measured on click-through rates. So, how much, if any, of your hard fought-for marketing budget should be allocated to banner advertising?

PR vs. Advertising in the Dotcom Marketing Mix
UK-Netmarketing Weekly Round-up - July 28, 2000

More than ever, investor's beady eyes are scrutinising what their marketing pounds are buying. Which weapon in the marketing arsenal works best for dotcoms? PR? Advertising?

Anti-agency feelings
UK-Netmarketing Weekly Round-up - June 30, 2000

The UK-Netmarketing list subscribers are an eclectic bunch, with a number of traditional and new media agency staff amongst its ranks. So, it's not surprising when the frequently re-visited traditional vs. new media agency crops up. The continual blurring of the lines between the traditional and the new media world and the movement of staff between companies also adds spice.

Dotcom ads in the real-world
UK-Netmarketing Weekly Round-up - June 16, 2000

Back in the days when the latest 'cutting edge innovation' was getting pictures in the background on your website, there was much talk of how the web would kill off TV, radio, newspapers and any other form of 'old media'. There is a certain irony now that newspapers, billboards, TV and radio are chokka-block of dotcom ads. Perhaps the Euro 2000 induced rush of subscribers to the TV resulted in the plethora of postings on dotcom advertising this week.