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CodeMaker

This course is for everybody who needs to understand the digital world better

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Date: 28 August 2014
Location: The Young Foundation, UK

The Social Media Results For PR & Comms Conference – Engage & Deliver

Join 41 iconic brand speakers including Tesco, Universal Music, Asda, Monarch Airlines and Shell and discover how to create influential engagement and fresh, innovative content to drive social media results and value for PR and comms.

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Date: 26 November 2014
Location: The Congress Centre, UK

ClickZ Live San Francisco

The Global Conference Series Designed by Digital Marketers, for Digital Marketers

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Date: 11 August 2014
Location: Hyatt Regency San Francisco Embarcadero, US

Simon Says: Twitter TV is both Good, Bad and Ugly

Twitter World Cup Hashtag Screenshot

Twitter must have seen it coming… with the World Cup in full swing Twitters “mute” button couldn’t have come at a better time for me (and anyone else who dislikes the spot).

It’s a great feature, but I’d be keen to see Twitter allow you to block out words and hashtags from your timeline. Never again will I have to see #JustinBieberForLife.

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The Beauty Trends & Innovations Conference – From Insight To Engagement.

Join 20 speakers – including Dermalogica Skincare, Marks & Spencer, Lee Stafford, Philip Kingsley & Topshop– as they reveal the latest trends and innovations in the beauty industry.

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Date: 23 September 2014
Location: Hotel Russell, UK

When E-commerce And Social Media Collide - #AmazonBasket

It’s late afternoon, your rate of procrastination is at its highest and you’re scrolling through your twitter feed trying to pass the time until 5.30, when you see it. 
That laptop you’ve had your eye on is now on sale. 
Mental note: Get that later. 
But by the time you’ve made your way to the bottom of your feed, you’ve forgotten all about it, it remains forgotten about for weeks, even months and by the time you remember it’s gone back to full price. 
To combat this, Amazon and Twitter have combined forces to create #AmazonBasket. It allows customers to shop via their social media feed, keep tabs on their favourite items and is a lovely little way for retailers to engage with current and prospective consumers. 
#AmazonBasket (or #AmazonCart if you’re in the US), allows Twitter users to save products to their Amazon carts to purchase later. You first need to link your Twitter account to your Amazon one and from then on, anytime you see an Amazon product link in your Twitter feed, all you need to do is reply with “#AmazonBasket” for the item to be immediately added to your Amazon shopping cart. To finalise the purchase, just log into your Amazon account and hey presto, there will be a list of the items you’ve added from Twitter in your cart. 
The practice of tying ecommerce with social media will not only save consumers’ valuable time but retailers can also use it as a tool to remind users of their product.  
Amazon have also told a source they are open to working with other social networking sites meaning the trend is growing… 

It’s late afternoon, your rate of procrastination is at its highest and you’re scrolling through your twitter feed trying to pass the time until 5.30, when you see it. 

That laptop you’ve had your eye on is now on sale. 

Mental note: Get that later. 

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Social Media In Ten Years - A Prediction

Over the last decade, so many of us have become slaves to our Twitter feed or Facebook posts. With Twitter turning 8 this year and Facebook turning 10, who could have predicted how much these networks would take off. Klood takes a look at what social media might be like 10 years from now. 

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The Plug Has Been Pulled On Twitter And Soundcloud Collaboration

Soundcloud may be known as the Youtube of audio but will it really enhance the core service of Twitter? With a huge number of music celebrities already using the site to communicate with their many followers, it does seem a sensible progression for the company to evolve into a music service. 
SoundCloud is a free service that lets users, from individuals to DJ collectives to bands, upload and share audio files around the Web and according to Relode, Twitter were in talks with the Berlin-based startup to strike up a deal.
This would have been a huge move for Twitter and it’s investors, who are becoming concerned with the slow growth of the company. After going public last November at $26 a share, it quickly rose to $74.73 before beginning a long downward slide.
However, it’s now come to light that Twitter have said no to this new deal. Why? Well we’re not 100% sure, but we could hazard a guess. 
Users 
With over 250 million users and estimated value of $700 million, Soundcloud are certainly attractive to Twitter’s big guys, however a large number of the DJ community are abandoning ship and joining other services such as MixCloud, MixCrate and Play.fm. 
To cover their back, Soundcloud use Audible Magic technology to flag up unlicensed songs. Soundcloud then issue a take-down notice. Unfortunately, errors often happen with this technology and users are ordered to take down their own music, resulting in some miffed off customers having to defend their own compositions meaning more and more are switching. 
Revenue 
Soundcloud isn’t particularly well set up for advertising in the same way similar streaming services are so its revenue is limited. Of course, there is the option to pay for higher tier service, complete with unlimited uploads & detailed statistics on who’s listening but we all like free and so the majority of users just stick to the free stuff. 
Licensing
Possibly the biggest red flag. Soundcloud doesn’t have any licenses from music labels or publishers meaning for a smaller entity like Twitter, obtaining these licences could be hugely expensive and full of hassle. 
So Twitter may need a way to kick up its stock price, but it would seem they’ve seen the light and would agree Soundcloud isn’t the way to go. Back to the drawing board for Twitter then. 

Soundcloud may be known as the Youtube of audio but could it really enhance the core service of Twitter? With a huge number of music celebrities already using the site to communicate with their many followers, it does seem a sensible progression for the company to evolve into a music service. 

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CodePlanner

CodePlanner

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Date: 9 July 2014
Location: Lime Wharf, UK

10 Local "SEO Tweaks" for Your Small Business

Network marketing isn’t hard, but it takes time and strategy to perfect. Following these tweaks will allow your small site to compete (and in many cases beat) larger sites by targeting your local area.

Just ask DigitalHealthPost or Dubli, who had to learn the hard way after getting bombarded with fake local profiles.

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CodePlanner

CodePlanner

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Date: 25 June 2014
Location: Lime Wharf, UK

CodeMaker

CodeMaker - This course is for everybody who needs to understand the digital world better

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Date: 3 July 2014
Location: Lime Wharf, UK

CodeMaker

CodeMaker - This course is for everybody who needs to understand the digital world better

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Date: 19 June 2014
Location: Lime Wharf, UK

Chinwag Psych - The Wrap

chinwag psych 9th may header

We just wanted to say a big thank you to everyone who came and helped make our second Chinwag Psych Conference a success.

So just in case you missed the day, we have a quick snippet of the roundup here, for the full run down visit PsychMatters

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One-to-One Personalisation Will Boost Conversion

The quality of data available to digital marketers is a concern. The goal is a Single Customer View (SCV) but, as the Digital Marketing Insights Report 2014 highlights, a lack of accurate data could have major implications for analytics and personalisation.
Today's digital marketer must understand, identify and adapt to opportunities in a world which generates data on an unprecedented scale. However, with the level of sophisticated analytical technology available, they are better placed to deliver a level of individual personalisation than ever before. 
Having the correct analytical tools in place, in combination with the right data, will enable them to develop a greater understanding of big data and provide a stable platform from which to create personalised customer campaigns. 
Email continues to be the prevalent method of personalisation with 92% of the survey's respondents claiming to use it. Email marketing tools have been around for decades so that's no surprise, but it's more remarkable that 33% reported they undertake no website personalisation efforts. 
This is not because digital marketers don’t recognise the importance of it – 51% responded that personalisation is currently either very important or critical to their digital marketing efforts – so what is the problem? 
The answer: access to real-time data to drive that personalisation. The report showed that at present, half of marketers do not have access to real-time data. Encouragingly, by 2016 a huge 78% reported that they will have implemented a solution that utilises real-time data in one of three forms: website specific personalisation (21%), individual level interaction data (26%) and multichannel real-time decision technology (31%). 
Brands recognise the need to behave in a truly integrated, omni-channel way. Digital marketers must understand how customers interact with their brands in real-time across multiple channels and devices. Investment in the right data and analytical tools to extract actionable insight from detailed customer data will ensure they treat “always on” customers in a coherent multi-channel way.  
In practice, a call centre could offer a customer credit for a high value item they have browsed online. It also enables the company to avoid customer experience mistakes - such as offering a cheap insurance quote via email when the customer has just purchased via the website. When dealing in industries which have complex sales processes or registration processes, real-time synergy between the online and offline environments allows brand representatives to provide a customer service based on individual preferences, actions and online behaviour. This can lead to increased trust, an improved experience and/or increased sales conversions.
When asked to look forward to 2016, an impressive 80% believe that personalisation will be key to their digital marketing success. To achieve it, investment is planned in both the analytical expertise and technology. 
Modern omni-channel consumers expect to have relevant and personalised interactions with a brand. The survey demonstrates that more digital marketers are preparing to do just that.

The quality of data available to digital marketers is a concern.

The goal is a Single Customer View (SCV) but, as the Digital Marketing Insights Report 2014 highlights, a lack of accurate data could have major implications for analytics and personalisation.

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