email

Data Protection Issues
UK-Netmarketing Weekly Round-up - April 06, 2001

Effective HTML Email
UK-Netmarketing Weekly Round-up - March 02, 2001

Email marketing is on the rise, partly because of the relatively low cost, partly because there are so many parallels with the well-understood world of off-line direct marketing. Unfortunately, along with the benefits like reduced cost, the technology also brings a few headaches. One of the most major is the decision to use plain text email or email that uses HTML formatting i.e. it looks like a web page.

When is email marketing spam?
UK-Netmarketing Weekly Round-up - November 24, 2000

Marketing via email can be a cheap and effective way of building brand awareness, driving traffic to a website and even selling online. Yes, that's right selling things. The problem is: how do you make sure that your message stays on brand and isn't lumped in with offers to 'Make your business explode' or various pornographic sites or services.

Banners good? Banners bad?
UK-Netmarketing Weekly Round-up - November 17, 2000

Spam, spam, spam, spam, spam...
UK-Netmarketing Weekly Round-up - August 11, 2000

Monty Python would be proud. If there's one thing that gets blood boiling it's spam or direct email marketing or even unsolicited commercial email. To promote is divine, to spam is asking for trouble, but it's a fine line to tread. Aren't most marketers fed up with emails titled, "Buy 1 million emails for $50", deluging their own Inbox?

Targeted email a 'smack in the gob'
UK-Netmarketing Weekly Round-up - December 03, 1999