marketing

If this were a TV show, it'd be called something like 'When Direct Marketers Go Bad'. I'm talking about a website called No More AOL CDs, which I got told about this morning (thanks, Olly).

The latest edition of Iconocast, the San Francisco-based trendwatching newsletter asks whether marketing effectiveness, regardless of media, is dropping. Common sense dictates that with the plethora of media opportunities available, we're all being exposed by so many marketing messages that it's not surprising we're ignoring more and more of them.

Strange that BT would choose a series of flying pigs to feature in their adverts promoting broadband Internet access. I'm still scratching my head and trying to figure out whether they thought they were being post-ironic. Maybe I'm missing the humorous side of it, altogether.

Our new list, uk-digitaltvmarketing, covering all aspects of marketing using interactive television (iTV) and digital tv soft launched a couple of weeks ago. Over 100 people have signed up so far, and the discussion is beginning to get going now.

Viral Marketing: 6 Point Plan
UK-Netmarketing Weekly Round-up - June 29, 2001

Do's & Don'ts of Email Marketing
UK-Netmarketing Weekly Round-up - June 22, 2001

When Is An Opt-in Not An Opt-In?
UK-Netmarketing Weekly Round-up - June 15, 2001

The word on the street is 'permission marketing'. Pretty much any conference seminar, networking event or overheard conversation will include the phrase. But what constitutes permission? Paper-based direct marketing often asks respondents to tick a box not to receive future promotions (opt-out), whilst most online marketers suggest an opposite policy (opt-in).

Viral Marketing Case Studies
UK-Netmarketing Weekly Round-up - May 11, 2001

Just exactly how do you go about 'viral marketing'? Who has been successful using this technique in the past, and more to the point does it actually work or is it more Internet bluster? Lisa Wood asked, "After his epochal rise to status of online marketing guru it seems there's now a Seth Godin viral marketing backlash and the unbelievers are questioning the effectiveness of viral marketing campaigns.

Site Testing
UK-Netmarketing Weekly Round-up - March 09, 2001

The uk-netmarketing list can be a very useful resource if you need a quick straw poll from a bunch of industry professionals. So, when Nick Horley asked for some advice for a friend thinking of offering site testing and re-writing services, there was plenty of advice on offer.

Writing Press Releases
UK-Netmarketing Weekly Round-up - February 9, 2001

Putting together a well crafted press release can be an arduous task, but if you don't have the budge to hire a PR company or even a freelancer, how do you DIY?

Effective Viral Marketing
UK-Netmarketing Weekly Round-up - January 18, 2001

To many it's the online marketing holy grail. An effective marketing campaign that once an initial (carefully planned, naturally) seed has been sewn, spreads like wildfire. They're notoriously difficult to achieve and sometimes happen by accident, but the effects can be enormous. Just ask Claire Swire.

Avoiding Prize Draw Pitfalls
UK-Netmarketing Weekly Round-up - December 1, 2000

Running a prize draw can be a great way to draw people to your website and more importantly capture valuable data about your visitors. Nick Horley asked, "I want to sell tickets for a prize draw on my site - anyone know where I can find the regulations governing this sort of thing?"

When is email marketing spam?
UK-Netmarketing Weekly Round-up - November 24, 2000

Marketing via email can be a cheap and effective way of building brand awareness, driving traffic to a website and even selling online. Yes, that's right selling things. The problem is: how do you make sure that your message stays on brand and isn't lumped in with offers to 'Make your business explode' or various pornographic sites or services.

Content as a Marketing Tool
UK-Netmarketing Weekly Round-up - November 10, 2000

Although you may not consider yourself a media owner, chances are you have some editorial or other content on your website, which could be useful either as a revenue stream or for marketing your site. The theory is simple: your content is valuable, leverage it for revenue or marketing value but there are many ways of structuring a deal. A bunch of new content syndication companies have sprung up to help in this field, but starting off can be daunting.

Tracking down techies
UK-Netmarketing Weekly Round-up - November 3, 2000

For a marketer, reaching those people who actually create the software that runs the whole beast can be extremely tricky. These technology-savvy users are particularly demanding and adept at filtering out marketing messages. So, how do you reach them? Chris Klopper asked, "Can anyone help with suggestions of what media (either off or online) that software authors/developers read?"