August 2008

Black Hat marketing: the dark side of search

What are you - white hat or black hat? Grey hat perhaps? Or do you just like to dabble but aren’t that fussed either way..?

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Cussed by Captcha

Spam is still a pervasive issue and judging by a recent debate on the uk-netmarketing email discussion forum highlighted the problem isn't just a plague on inboxes, competition forms, surveys and any other web form is a target.

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Facebook reckoning part 3: horizontal versus vertical

What’s better for advertisers - a blanket social network campaign with a high click-through rate or targeting your campaign to a niche, vertical social network?

Vertical networks are usually organised around a specific interest or theme. They’re usually either fan sites, are age/interest specific or for professional purposes.

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Crunch immunity for digital biz?

personality.jpgThe Digital Pulse for July has just been published, showing an increase of 1.14% increase over June. That’s right, an increase in market confidence. Only small, but it’s there. The Digital Pulse is Chinwag's barometer of confidence across the digital sector.

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"How can I protect my idea?"

So someone asks - "how can I protect my idea?"

Someone else says "put it in an envelope and post it to yourself."

Someone responds that that does nothing and is useless.

What is the reality?

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Facebook reckoning Part 2: the revenue race

Facebook are stuck between a rock and a hard place. After you’ve faffed about with the applications, added your photos and replied to those friend requests how do you keep the users hooked?

For the networks, it’s a tricky balancing act to achieve, you’ve gotta keep the cash rolling in and keep the user happy at the same time.

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Facebook reckoning Part 1: global expansion route

In the UK it’s more common today to have a Facebook application than it is to have a dog. But it’s into the global arena that its expansion plans have now moved.

With 65 billion page views per month, on average people spend 20 minutes a day on the site, plus it’s the number one photo-sharing site on the web.

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Digital Mission New York 08 finalists revealed

Now the judging is over, we're hugely pleased to announce which UK companies will be going on the Digital Mission to New York and the Web 2.0 Expo next month from 14th-19th September...

B View -

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Cuil and the heated debate

You will no doubt have seen the launch of Cuil last week, but have you seen the volume and intensity of [mainly negative] commentary surrounding it? I published an article on the Cheeze blog, outlining five reasons why Cuil could be the future of search. Within minutes we had many comments, all berating Cuil for its lack of size, its struggle with uptime and it's look and feel.

Other bloggers went as far as calling Cuil 'liars' [the bloggers' words not mine] whilst many articles covered the negatives.

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