Ben Harris' blog

Track and Yield: Get Wise and Analyse, says Decibel Research

Putting pieces together

Want a visually appealing, well structured, content rich website? Tick.

Want to analyse its performance? Not so much.

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Too Much Information! Marketeers Drowning In Analytics Data


Analytics is booming.

That’s $16.52bn booming, if you believe the predictions.

But as marketeers sign-up to more and more tools to track the behaviour of visitors to websites, they’re increasingly overwhelmed by the data coming back.

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