[Infographic] Euro 2012 - Spain Victorious (on Twitter too!)


As you know, here at Chinwag, we love a good infographic. And we've all noticed how social media - particularly Twitter - is changing the way we watch, engage and interact with sports.

Euro 2012 set a new Twitter record, with 15,358 tweets per second during the Spain vs Italy final, as we know, Spain won - but it appears that they also won in terms of tweetage (that's a word in the Chinwag dictionary), as shown by the below infographic put together by sports website, thescore.com with Twitter data from Sysomos.

Their infographic visualises the number of tweets-per-day throughout the entire tournament which mentions either Euro 2012 or the official hashtag: #Euro2012.

euro 2012 infographic

And some important facts, courtesy of thescore.com:

  • In Twitter terms...Spain was the clear winner with the most tweets about their team/country throughout Euro 2012, with more than 873,000 tweets. A close second was England with 849,000. Italy came 3rd with 716,000 tweets. 
  • The Golden Tweeter (Most mentioned player): Unsurprisingly, Portugal and Real Madrid star Cristiano Ronaldo (@Cristiano) was the most discussed player throughout Euro 2012 with a total of 268,000 tweets, generating a reach of 559 million. Ronaldo had the most followers of any player in the tournament with more than 11.2 million.
  • Mario Balotelli who led Italy to the finals came second with 213,000 tweets. Fernando Torres (@Torres), who won the tournament’s "Golden Boot" for most goals scored, finished third with 188,000. So goals doesn’t equal tweets!
  • The Golden Tweet (Most re-tweeted tweet): The most re-tweeted tweet around Euro 2012 did not come from the soccer world at all, it came from the NBA's most social player - LeBron James (@KingJames) from the Miami Heat - with his congratulatory tweet about Spain's Championship win. It collected more than 9,600 re-tweets and more than 1,000 favorites, with a reach upwards of 8.3 million.

// More interesting Euro 2012 Twitter facts over on thescore.com

If that wasn't enough Euro 2012 statistical infographic data for you, Twitter themselves have got involved and produced their own very lovely looking infographics, one of which visualising the volume of tweets during Euro 2012 can be seen below - they've also broken this down by country & match, all of which you can see here.

twitter euro2012

* Note all thescore.com statistics were as of 8th Jun '12 - 1st Jul '12, the duration of the Euro 2012 tournament.

Sources: thescore.com & Twitter



Social media is most definitely changing the way we watch, engage and interact with sports.. To see how much buzz there was around #Euro2012 check out http://eurobuzz.cravens-digital.co.uk/