Mat Moore's blog

Very, Very Pinteresting

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The video and image pinboard site Pinterest recently revealed that they would begin rolling out price drop email alerts.


For users, the alerts will serve as a handy little alert to the latest promotions on products they’ve pinned. For businesses it’s a free, personalised email marketing offering coordinated via Pinterest. A great addition for all, I’m sure you’ll agree.

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Facebook Hashtag

After the fuss, it's fizzled out. Facebook has launched hashtags, but are they working?

Perhaps I follow people and brands that don’t realise that hasthags can be used, but I think it's more likely they just don't give a monkey's about them.

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Help Me Honda! Personalised Campaign Nets Good Vine-brations


Honda's campaign was simple: tweet the reasons you hate your old vehicle and use the hashtag #wantnewcar.

The car giant then responded to individual gripes with entertaining videos posted to Vine and embedded in the company's tweets. 

It was a big hit, but just how did they do it?

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