Google Launches UK Internet Stats

Google Internet StatsThe latest offering from the big G will whet the appetites of marketers, analysts and stats head alike.

Google Internet Stats is a UK-only initiative that aggregates stats from 52 advertising and marketing sources that are 'carefully selected and reputable' according to a post on the Google Barometer blog.

Using a simplified GReader-style interface, the headline data is easily browsable and searchable (this is Google, after all) in five different categories:

  • Technology
  • Macro Economic Trends
  • Media Landscape
  • Media Consumption
  • Consumer Trends

Amongst the 52 sources listed on the page are many leading publishers, journals and analysts, although notable omissions include Econsultancy and eMarketer. There's also an option to submit stats. According to the site, sources include:, BARB, BusinessWeek, Coke, Commission of the European Communities, Comscore, Core Metrics, Datamonitor, Deloitte, The Economist, eMarketer, Enders Analysis, Eurostat, Film Distributors Association, Financial Times, Forrester, GFK, Google Insights for Search,, Guardian,, Hitwise, IAB, IFPI, IMF, Internet Retailing,, JP Morgan, KMPG, Media & Marketing, Mediascope Europe, Mindshare, Motorola, Net Imperative, New York Magazine, Nielsen, NMA, Ofcom, Ipsos MediaCT, PriceWaterhouseCoopers, QuickPlay Media Inc., Retail Week, Reuters, TGI Net, Times Online, TNS, Verdict Research, Wall Street Journal, WARC, YouTube, ZenithOptimedia, GM

Looks like it'll be a handy tool, although ironically, it should save some search-based (and Adsense covered) research time putting together fact-heavy presentations.