Masterclass in User-Centred Design

Event Info

Thu 29 Nov, 2007 at 9:00am
Møller Centre
Storey's Way
Cambridge, CB3 0DE, UK
Cost: £325 + VAT per person; £300 + VAT concessions (see course description for concession criteria)


Instrata is offering a 1-day intensive workshop on user-centred design. You will receive a basic grounding in a variety of techniques such as ethnography, lead users, personas, scenarios, prototyping and evaluation.

You will learn when to use the techniques and what their benefits are. Most importantly, you will learn to apply the techniques through a series of exercises to the product or service you bring to the workshop. This could be a software application, or a mobile or web application, or a physical product.

The workshop is aimed at those of you that have taken on a usability or interaction design role within your organisation and wish to learn more.

Full price - £325 + VAT per person
Two or more delegates from an organisation: £300 + VAT
Members of the Cambridge Network: £300 + VAT

(All prices include lunch, refreshments and handouts)


Contact Anita at if you wish to register for this event or to find out about future courses.

Dr Rachel Jones is the course leader. Highly experienced, Rachel is at the forefront of people-centred design in the UK. Rachel is involved in mentoring organizations and teams in ongoing innovation programs at the BBC, BT and Reuters where she brings a people-centred approach to the development of new technologies and services. Rachel founded Instrata 6 years ago, which specialises in people-centred design and provides expertise across a broad range of services and products. Clients include Microsoft, Vodafone, Yahoo, Nokia, Proctor & Gamble, Smith & Nephew, Virgin Atlantic, and the Countryside Agency. Prior to starting Instrata, Rachel was employed by two of the foremost pioneers of people-centred design techniques, Xerox EuroPARC and Sapient (formerly E-lab). Rachel has a PhD in Computer Studies, over 40 international publications and has authored 10 patents.