Engage in Manchester

Event Info

Wed 23 Jul, 2008 from 10:00am - 5:00pm
Bridgewater Hall
Great Bridgewater Street
Manchester, UK


The Internet Advertising Bureau is going ‘on tour’ to Manchester this year, hand-in-hand with some of the industry’s biggest names to discuss the online marketplace, plus the big challenges in the UK (& specifically outside the M25).

The internet is a vast and exciting medium, and our job at the IAB is show you exactly how to employ the range of disciplines it offers to welcome consumers into your world and establish a secure, and effective online presence. IAB Engage in Manchester will do just that. Although online has been traditionally used as a direct response channel, broadband has enabled richer and more engaging creative executions, so using the medium to build brands is a real opportunity.

We’ll be hearing from online experts such as Orange, BigMouthMedia, Microsoft, AOL, MediaVest Manchester and Code Computerlove as well as some of the UK’s leading brands. With new research, fantastic case studies and sessions on using search intelligently, integrating your brand with other media, behavioural targeting, social media and mobile, this is an essential event.


09.30 Registration

10.00 Chairman’s welcome
Guy Phillipson, CEO, IAB

10.15 Brand New Worlds Research
Andrew Bradford, director, regional sales & sales strategy, AOL Europe

10.35 TV & Online: Better together
Guy Phillipson, CEO, IAB
David Brenan, head of research, Thinkbox

11.15 Getting Atomic: exposure to conversion – tracking technologies in
Search, Affiliate and Display
Andrew Girdwood, head of search, BigMouthMedia


11.50 Break

12.10 Universal search: using search as a branding tool
Jon Myres, head of search & associate director, MediaVest

12.30 Creativity outside the M25
The importance of creativity in the digital arena
Tony Foggett, managing director, Code Computerlove
Mike Harper, brand manager, PZ Cussons

12.50 The Hair Police: Tracking down 18 – 24 year olds online
A Schwarzkopf Pro.Styling case study
Paul Mallett, managing partner, Swamp
Andrew Brown, creative director, Swamp


13.30 Lunch

14.20 Chairman’s Welcome back
Kieron Matthews, marketing director, IAB

14.25 Context Matters: How to engage on the web
Caroline Vogt, head of international research, Microsoft Advertising

14.45 Brand building in social media: creating impact, awareness and
Sony Bravia bunnies case study: breeding like rabbits across the
Katy Howell, managing director, Immediate Future

15.05 Dispelling the myths of Behavioural Targeting
Adrian Lacey, managing director, Tacoda


15.40 Break

16.00 Exposure : mobile media consumption study exclusive to Orange
Laura Chaibi, media research manager, Orange

16.20 Mobile advertising: how does it really work
Charles Sword, head of mobile advertising, Yahoo!

16.40 IAB debate

17.15 Close


For more information and to register your place go to the event homepage


Internet Advertising Bureau