Retail 2.0: Social Media and Online Communities for Brands

Event Info

Tue 5 May, 2009 at 12:00am
One Alfred Place
London, WC1E 7E, UK
Cost: £50


The 2009 FreshNetworks Social Media Training Series

Tuesday May 5th, 2009

One Alfred Place, London

A half-day seminar outlining the fundamentals of using online communities in the retail sector.

What we'll cover:

Social Media and Web 2.0 is taking off – and the opportunity for the retail sector to capitalise on its popularity is huge. Online communities can exponentially increase customer engagement between transactions, creating:

  • effective cross- and up-selling opportunities
  • opportunities to amplify word of mouth about your brand
  • improved natural search rankings
  • deep customer insight around your product

The Retail 2.0 seminar will focus on exactly how your brand can get involved. From initial planning and strategy through to implementation and ongoing management, we’ll walk through the process of building online communities and outline the benefits to your business. 

Our practical and interactive session will provide straightforward, ROI focused advice to help you leverage the power of social media and online communities for business success.

You’ll get practical advice from retailers who have done it already, find out how online communities can be monetized to benefit your business and enjoy one-to-one advice from our online community experts.

Using a combination of interactive presentations, case studies, face-to-face advice and networking Retail 2.0 will focus on the basics of online communities as a tool for marketing, innovation and insight. You’ll take away a comprehensive understanding of the role online communities can play in your business and a bevy of ‘how to’ tips to help get you started.

About FreshNetworks

FreshNetworks builds, hosts and manages online communities for brands. We help organisations use social media to increase customer engagement, grow revenues, drive traffic and innovate.

The Practical Stuff:

  • 8:30am - Registration and coffee
  • 9am - Welcome from Charlie Osmond, Director and Co-founder, FreshNetworks
  • 9:15am - Getting Started: Best practice examples for developing a successful community strategy
  • Helen Trim, COO FreshNetworks.
  • 10am - What’s the Value?: Monetizing online communities and building value - Joanne Jacobs, Client Director, Xenial Media
  • 11am - Community and Retail: Practical lessons for online communities - James Hart, Marketplace & Community Director,
  • 12pm - Lunch Break: Networking and 1-to-1 advice from the FreshNetworks community consultants
  • 1pm - End of Event

Venue: One Alfred Place, London WC1E 7EB

Price and Booking:

£50 including light breakfast and lunch

To book:

Want to know more?

Sarah Eno, Brand and Marketing Manager
020 7692 4495

Matt Rhodes, Head of Client Services
020 7692 4199