Affiliate Marketing - Beating the recession one click at a time

Event Info

Wed 24 Jun, 2009 from 11:45am - 1:30pm
IAB offices
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: £99 +VAT


Affiliate marketing will drive more than £4bn in online sales during 2009. This dynamic and growing area of online marketing is becoming ever more important to marketers and sales managers alike looking for transparency and ROI.

The CPA model works and this seminar will look at different ways in which affiliate marketing can add value to your marketing programme. It will also explore recent changes and upcoming technologies that affiliate programme managers will need to know about.


  • Standardization and self regulation - what the channel is doing to ensure it remains safe and worthwhile.
  • Success Stories. Case studies showcasing how the correct use of voucher codes, cashback, and loyalty marketing delivers real results
  • Tips. For merchants to help improve the success of their programmes
  • Includes merchant charter
  • New technologies
  • Trends



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