Exploding the Digital Myth

Event Info

Thu 18 - Thu 25 Jun, 2009 from 8:00am - 12:30pm
The Marylebone Hotel
47 Welbeck Street
London, W1G 8DN, UK (Map)
Cost: from £125 to £305


Two half-day workshops designed to teach you to stay ahead of the competition by converging the newest trends in technology with creativity and consumer insight.

In the ever changing digital landscape the importance of an effective creative digital campaign has brought about the need to converge different digital channels to creatively deliver relevant digital campaigns to the target consumer. At this event, find out how to weave the newest fads and various aspects of digital marketing into the fabric of your campaign to creatively engage your consumer.

At this event you will:

  • Learn how to converge creativity, data and strategy with the newest trends and technology to create timely campaigns to reach your target consumer.
  • Understand the consumer’s relationship to technology to create relevant digital campaigns.

Who should attend

  • agencies, suppliers and clients
  • account and campaign management
  • creative directors
  • planners and strategists
  • anyone involved in digital marketing



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Direct Marketing Association Ltd