Making the Right Moves for Digital Growth in Turbulent Times

Event Info

Fri 19 Jun, 2009 from 8:00am - 10:30am
Kimmel Center
60 Washington Square South
New York, US (Map)
Cost: $40.00 / ISF Members: $30.00


As decreased consumer and business spending has placed pressure on all business models, corporate America has retrenched by trimming investments, reducing its burn rate, and shuttering non-core operations. These moves extend across the enterprise, often affecting still-burgeoning digital initiatives. Despite today's harsh realities, companies need to properly position their digital teams for the next wave of growth for when the economy-rebounds. We can't let short-sightedness unnecessarily extend the impact of the recession for years to come. Two critical questions we all face are:

  • What should our short and long-term digital strategies be to effectively deal with the current economic crisis and rapidly changing marketplace?

  • What strategic digital initiatives should we be investing in to better serve our customers, increase reach and grow revenue?

Our panel of industry leaders will examine these questions and share how they are determining the right balance of prudence and preparation, attracting audiences in times of austerity, building new products without breaking the bank and strategically deploying resources. They'll discuss what they are actively investing in, including new innovative ways to engage customers and drive revenue via video, mobile, Facebook applications/Connect, Twitter, widgets, acquisitions and partnerships.

By hearing firsthand about the details underlying successful near-term and long-term digital initiatives, attendees will be able to transform the economic fear and uncertainty in their own organizations into a catalyst for digital growth.



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