Tech StartUps and Digital Advocates

Event Info

Wed 22 Jul, 2009 from 5:00pm - 8:00pm
UMIC Manchester
48 Grafton Street
Manchester, M13 9XX, UK (Map)
Cost: £10-40 (see website)


INTRODUCTION Two sessions, each with four early stage technology companies pitching to a panel of digital marketing agencies with the hope of their account directors (digital advocates) introducing the companies to their medium to large clients including multinationals where applicable. Through pitching (5 mins each), early stage companies will explain the value propositions both for the end client as well as for the digital advocates (sell to and sell through strategy). Digital advocates will grill each company (10 mins) to evaluate the potential benefits and commercial opportunities.

Unlike our Dragon's Lair events, this event is not about pitching for investment, and therefore, we do not expect tech startups to disclose their financials. Instead discussions may include unit sales price and cost of sales, where applicable including commissions to digital agencies, where deemed necessary.

It became clear recently (at Futuresonic09 in May 09, Craig McGinty et al) that marketing agencies lacked knowledge about the innovative digital products launched by UK based tech companies, and especially those based in the North. As early stage tech companies lack commercial expertise necessary for securing medium to large customers, many have not explored the commercial opportunities presented through working with media agencies. This event intends to explore and build partnerships between the tech startups and digital media agencies.

FEES Pay by Paypal before the event:

1. Student £10.00 - must show valid Student Union Card and must not be employed
2. Members £15.00 - must have signed up for Monthly Direct Debits.
3. Tech Start Up £25.00 - must be listed as a start up. If not contact Manoj today to have your company listed
4. All Others £30.00

VAT will be applied on top of above prices at prevailing rate.

Payment at door for all - £40.00 - buy now to avoid paying more at door



Richard Gregory, Chief Operating Officer, Latitude Group, £40 million revenues (2007) Latitude was formed in 2001, just as search engine marketing was coming into being. In 2007, Latitude reported revenues of £40 million with sales growth of 33%. As COO, Richard is responsible for overseeing the successful delivery of Search Engine Marketing campaigns for all of Latitude’s clients and provides clients with strategic advice on the European Search Engine Marketplace. Richard is the UK Chair of SEMPO and regularly speaks at industry events, including Haymarket’s Integrated Brand Building event, Jupiter Events’ Search Engine Strategies conference, the NMA Online Marketing Show and Ad Tech.


Kevin McKay, Director, McCann Erickson Head of Digital at the McCann Manchester City Centre office - McCann Metro. Specialising in digital innovation, emerging digital platforms, applications, web solutions and usability. McCann Metro is the technical hot house servicing McCann Erickson Communications House in Prestbury. Previously, head of all digital comms within the full service agency - CBJWT Manchester.Set up the digital department that grew to approx 30% of the agency.


Mike Perls, Chief Executive Officer, MC2 MC2 is the largest independent marketing agency in the North providing strategic marketing consultancy together with the teams to deliver PR, brand strategy and design, new media, advertising and investor relations. Mike established MC2 in 1999 and has overseen 9 years of straight line growth averaging 26% year on year. Mike sits on the regional board of the IOD, chairs the managing partners forum, the UK India Business Council Next Gen board and is an active member of the NSPCC Business Group.


Tom Cheesewright, Strategy Director, And Digital In marketing since 2000, learnt through experience rather than education. Working with the largest global brands (BT, HP, IBM and Orange) and the tiniest early-stage startups (, mGami, and FaceTec), I have developed a simple philosophy of focusing on the techniques that work, delivering a measurable result, usually sales.

PITCHING COMPANIES, An 'e-0800 number' for the Web! supplies instant verbal communication to Web users and online communities. Users are not required to download any software, surrender personal information, or even use a phone. can help increase Website traffic and stickiness, by enabling the Webpage to become a handset and delivering integrated live voice chat., Document publishing, distribution and interactivity platform Whether you are a multinational, small-to-medium business or a freelancer, you can start unleashing the power of your documents by joining today. At, you can turn a basic document to a marketing gem and generate sales leads or simply spread your knowledge and influence. Conversely, find documents of interest and extend your knowledge, or find suppliers and make intelligent purchasing decisions.

Notice: By attending this event, you grant permission for publishing photographs and videos taken at the event on public websites. Do contact us if you have any specific issues regarding this statement


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