Tallinn BlogFest 2009

Event Info

Tue 8 Sep, 2009 from 2:00pm - 6:00pm
Reval Hotel Olympia
Tallinn, EE (Map)
Cost: 950 eek (that's about £50)


Tallinn Blogfest 2009- Estonia's first event about business blogging


5.30pm Doors open. Networking. Coffee and biscuits.


5.55 Welcome by Robin Gurney (Eesti keeles/English)
  6.00 The future of blogging as a marketing & communications tool (English)
by Andrea Vascellari , CEO iTive Oy, Finland
  6.20 Panel discussion: Should your business have a blog? (Eesti keeles)

  • Each panelist will briefly share their opinions on the pros and cons of commerical blogging. 
  • 15 minute debate & questions from the floor.


Andrus Purde (Skype Marketing)

Triin Tammert (Estonian Air)

Helen Saluveer (Monton)

Aivar Paalberg (Enter IT)

Kristjan Otsmann (Selge Pilt)

Moderator: Rain Rannu (Mobi Solutions)

6.50 Estonian Ministry of Economic Affairs & Communication Blogging Experiences (Eesti keeles)

by Kunnar Kukk, Ministry of Economic Affairs and Communications

7.05 How can you make money from your (personal) blog? (Eesti keeles)

by Kris Keerov, altex marketing

  • You can display advertising but how much can you really earn/what are the issues?  
  • Are there any other ways?
  • Is it ethical to make money from your personal blog?

7.15 Äripäev Bloggers: Case Study (Eesti keeles)

by Meelis Mandel, Äripäev Editor in Chief

  • Which companies are guest blogging at Äripäev? 
  • What are they getting out of it?
  • How can your company get involved and benefit?

7.30 What is Your Reputation in the Blogosphere? (Eesti keeles)

by Villu Arak, Hill & Knowlton

  •  How can you track what are people saying about you, your company and your brands on blogs?
  •  What should you do about the positive and negative mentions?

7.45 Debate: Are blogs media? Should blogs be treated as media? (Eesti keeles)

  • If blogs are media then should they be regulated as such? should they be on the media planners and buyers' lists? What happens when someone libels or slanders someone? What are the other issues?


Meelis Mandel (Äripäev)

Kerttu Metsar (Delfi)

Gerd Tarand (www.gerdtarand.eu)

Pille Pruulmann-Vengerfeldt (Tartu University)

Villu Otsmann (Tamme & Otsmann)

Henrik Roonemaa (Presshouse)

Jaanus Lillenberg (Postimees)

Moderator: Raimo Ülavere (Mindsweeper)

8.20  Twitter Case Study (Eesti keeles)

by Janno Siimar, Velvet 

  •  How Velvet OÜ used micro-blogging tool, Twitter, to generate lots of shoe sales plus Janno's opinions on good and bad corporate uses of Twitter in Estonia.

8.30 "Blogging and micro-blogging in my life" (English)

by João Lopes Marques (Novelist and columnist for Eesti Ekspress and The Baltic Times)

  • How a daily presence in the internet has boosted interaction with my target audiences.
  • The importance of feedback and the future of self-editing.  


8.40 Networking, snacks, drinks and prize draw sponsored by IMC Helsinki

  • All those who attend Tallinn BlogFest 2009 will be entered to a prize draw to win a free ticket to IMC Helsinki in November


9pm Downstairs to the Englishman Pub for "further networking" ;)


Javascript is required to view this map.


Email / +372 53999439