Identifying and Leveraging your B2B Influencers in a Web 2.0 world

Event Info

Thu 22 Oct, 2009 from 5:30pm - 8:00pm
Crowne Plaza Hotel
Buckingham Gate
London, SW1E 6AF, UK (Map)
Cost: IDM members: £37.50 Non-members: £55


Discover how leading business to business marketers are harnessing the power of those who influence B2B decision-makers.


Join fellow B2B practitioners from the likes of Google, Estee Lauder, PayPal and Cisco on Thursday October 22 at “Identifying and Leveraging your B2B Influencers in a Web 2.0 world”. You’ll hear about real-world influencer marketing campaigns that are having demonstrable impact on business, and discover steps you can take to implement a compelling, credible and effective influencer marketing programme of your own.

Speakers are Duncan Brown, Managing Director of Influencer50 Ltd and Lisa Hutt, EMEA Programs Director at

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