Word of Mouth Metrics - The Future of Brand Measurement

Event Info

Thu 29 Oct, 2009 from 7:30am - 12:30pm
DMA House
70 Margaret Street
London, W1W 8SS, UK (Map)
Cost: DMA members: standard £95 (+ VAT); charity £80.75 (+VAT) Non members: standard £125 (+ VAT); charity £106.25 (+VAT)


Behind every successful brand is a successful brand strategy. Developing a successful strategy in turn relies on understanding what consumers really think and say about the brand. Word of Mouth Metrics will bring you up to speed on the cutting edge measurement techniques for measuring how word-of-mouth is shaping consumer perception of your brand.

Key benefits:

  • Measure the hard effect WOM has on sales
  • Improve your targeting by listening in to what is being said about your brand
  • Integrate the word-of-mouth model to get the most out of your campaign
  • Identify your key influencers to create an effective brand strategy

08.30 Registration and refreshments

09.00 Measure what? – The many ways WOM can work for your brand - Ivan Palmer, Owner, Wildfire

09.20 The Guardian's 'Word of Mouth' study - Andre McGarrigle, Director of Research and Customer Insight, Guardian News and Media

9.50 Integrating social media metrics into mainstream brand measures - Fergus Hampton, CEO, Millward Brown Precis

10.20 Refreshments and networking

10.40 Psst! How do you measure buzz? - Stephen Beasley, Head of Digital Strategy, Euro RSCG Klp

11.10 How social media research is unlocking hidden insights and driving value - Brad Little, Director, Nielsen Online

11.40 Panel session: your questions answered

12.20 Chair's closing remarks

12.30 End of workshop


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