IAB UK: Mobile Debate - Are Apps More Important Than Mobile Sites?

Event Info

Wed 2 Dec, 2009 from 4:30pm - 6:00pm
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: Free (IAB Members), £99 (IAB Non-members), Free (Advertisers)


With around 100,000 apps and over 2 billion downloads for the iPhone alone, app usage has exploded and is growing rapidly every day.

Many experts are predicting the trend to continue in 2010 with the introduction of more Android handsets, and the iPhone now being on sale across the Orange and Vodafone networks.

From the Carling iPint to the Barclaycard Waterslide app, branded apps are also becoming increasingly important. But with still a relatively limited percentage of people using apps, is it more important to build an app with richer content or to build a site that can be accessed by all?

Our debate will bring together a panel of mobile experts to debate the proposition mobile apps are more important than mobile sites, you get to vote who is right.

For the motion:
Tim Hussain, Head of Mobile & Video Advertising, BSkyB
Chetan Damani, Managing Director of acrossair
Oliver Newton, Head of Emerging Platforms, iLevel

Against the motion:
Christian Louca, Managing Director, YOC
Clive Baker, Managing Director, Movement

Full payment must be received at least 5 working days prior to event for entry to be guaranteed. Full payment is due on receipt of e-invoice, if cancellation is within 5 working days of the event the full amount of e-invoice will be outstanding


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