paidContent 2010

Event Info

Fri 19 Feb, 2010 from 8:15am - 5:30pm
The TimesCenter
242 West 41st Street
New York, 10018, US (Map)
Cost: $1,195


The momentum for change is growing as the topic of paid content has come full circle. Now, as the tumultuous economy speeds up the transformation of traditional media, and with the industry getting squeezed from all sides, the debate around the business models for digital content has become much more urgent. On February 19th, we will be bringing this debate to you live with our first namesake conference, paidContent 2010, in New York City.

At the start of this new decade, we will be gathering the serious stakeholders in the content industry for a high- level, forward-thinking discussion of the major issues and opportunities facing us. Areas of focus will include:

»  Business strategy and models that are working across news, information and entertainment »  The people and companies driving innovation »  The cross-platform approach to developing these diverse revenue streams »  Music, TV and movie downloads, subscription streaming, a la carte payments, micropayments, subscriptions, donation models, subsidy models, mobile payments

Join us on February 19, 2010 as we gather the senior business leaders representing publishers, content technology companies, investors, analysts, and leading members of the press and blogging community to discuss the most pressing business issue of our day.

Paid content has become the hot topic in the media and entertainment business, and there is intense debate about how companies should approach this emerging set of challenges.  On February 19th at The TimesCenter in New York, we will be bringing together the leading stakeholders to explore the full spectrum of issues. These include:

»  The truth about the subscription business: Digital subscriptions are all the rage now, but the idea is far from new—and far from a sure thing. How do companies move the needle on an idea that worked so well for newspapers and magazines for so long?

»  The rise of content super-distributors: Content-generating machines like Demand Media, Associated Content, Mahalo and, are driven in large part by SEO and Google. Is this the future for a big subsector of the content industry?

»  The age of the big-media JV: Ventures such as Hulu, Vevo and the new mag-industry JV abound. What lessons can be learned from past failures, and what happens when companies that haven’t been able to crack the code on their own, band together for scale, reach and sales power?

»  Parsing the mobile/e-reader boom: A premium ecosystem has been spawned by the advent of smartphones and digital book readers. Is the hybrid model (premium+ads) the answer, or are there more promising models still in the works?



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