Social Media Week London - Understanding Social Graph Optimisation - sponsored by Meebo

Event Info

Mon 1 Feb, 2010 from 12:00pm - 2:00pm
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: Free (RSVP through Eventbrite)


With so much choice in how consumers tap into to their social graph, how do media and brands reach, connect and influence these networks at scale?

As consumers get entrenched in an increasing number of general and niche social networks, the challenge for organisations to both reach and influence them is getting tougher. This wealth of options is happening both within social networks like Facebook, and externally on email, IM and others.

As these channels are reaching ubiquity amongst connected users and are increasingly integrated with 'Connects' from Facebook and Google, the business world has got to wrap its head around how to engage, interact and influence this audience.

But how? What techniques will work without irritating users and staff trying to scale their efforts to maximise the audience? And what does the future hold? Is a world where all these tools are connected a marketing panacea?

Join us as we explore these challenges, come armed with questions, opinions and get involved in the debate.

Where Are The Pictures?

Photographic evidence from the event, if you've got photos you'd like to add, let us know.


Carter Brokaw, CRO, Meebo

Ajit Jaokar, Future Text (blog)
Ajit JoakarAjit Jaokar has been involved with in mobile technology as author, keynote speaker and Founder of the London based publishing and research company Futuretext. Ajit teaches at Oxford University and also consults with governments and organizations around the globe regarding emerging mobile technologies. In 2009-2010, Ajit was nominated as part of the Global Agenda Council on the Future of the Internet by the world economic forum which includes some of the foremost thinkers in this space. His blog OpenGardens is one of the top 20 wireless blogs in the world. His latest book is OpenGardens. Ajit is also studying for his PhD at UCL in London on Identity and Privacy.

Vincent Sider, Head of Strategy: Social Media, Gaming & Presence, BT
Vincent is a telecom and Internet professional who joined BT in 2006 after having worked 6 years as CEO of an internet company supplying white label fixed and mobile community services to Telco’s and Medias in France . He is now head of strategy with a focus on gaming, presence and online communities and is responsible for setting up the 3-5 years growth strategy in those areas.

Maz Nadjm, Online Community Product Manager, BSKYB (blog)
Maz NadjmMaz Nadjm is responsible for Sky Portal’s social media strategy and implementation. The Sky Portal has over 1 billion monthly page impressions and many millions of unique visitors. Maz works closely with each Sky site, providing on-going technology and strategy assessment within the context of the competitive landscape and Site needs. In addition to his role at Sky, Maz launched the new Times Online commenting system and has advised a number of News Corp units and partners, News International, Star TV, Sky Italy and Fox TV Channels.

Trevor Johnson, Head of Strategy and Planning, EMEA - facebook
Trevor JohnsonHaving joined Facebook in March 2008, shortly after Facebook opened its London office (their first office outside of the US), Trevor heads up Facebook’s EMEA Strategy and Planning function. He is responsible for Sales Strategy and Planning, Insights, and Thought Leadership, with the core objective of helping the growing EMEA Sales teams articulate the Facebook value proposition and advertising product benefits for our EMEA marketing partners. Prior to this, Trevor had a series of Marketing and Strategy roles at AOL in the UK, which is where he gained much of his digital marketing experience.

CHAIR: Antony Mayfield - SVP Social Media, iCrossing

Antony MayfieldAntony is iCrossing's Senior Vice President, Social Media, giving leadership for the company's services and innovation efforts related to the social web. He joined the company in 2006, founding its content & social media teams. He began his career in media and communications in public relations and joined iCrossing from renowned London corporate communications firm Bell Pottinger Group, where he was a director in its technology arm, Harvard, working with clients including Vodafone, Sony Computer Entertainment Europe and Fujitsu.

Antony blogs regularly about the web, media and brands on the iCrossing UK blog Connect and his personal blog Open (Minds, Finds, Conversations). He has also written three e-books about media, marketing and the web and a book about personal online reputation, Me & My Web Shadow, which will published by Bloomsbury’s business division, A&C Black, in March 2010.


11.30am Doors open to attendees (drinks, bit of food)
12.00pm  Welcome from Event Producer
1:25pm   (approx.) Closing Remarks
1:30pm – 2pm: Informal Networking (drinks, bit more food


MeeboMeebo lets users gather their friends on a single buddy list where they can talk and share content in real-time across different IM platforms, communities, and traditional social networks. At and with the Meebo Bar, users can keep in touch with friends across dozens of IM platforms, including AIM, Yahoo!, MSN, Google Talk, MySpace IM, Facebook Chat, and more. With over 100 million people sharing over 6 billion messages and 75 million links every month, Meebo is one of the Web's fastest growing social media companies.

Social Media Week LondonSocial Media Week is an annual conference that takes place simultaneously in multiple cities around the world. The aim is to identify and advance uses of social media in the corporate, public and non-profit sectors.

The second annual conference takes place between February 1st - 5th, 2010 simultaneously in New York City, Berlin, London, San Francisco, Toronto and São Paulo. The five day conference will explore the profound impact that social media has on culture, business communications and society at large.

The week-long, international Social Media Week conference is designed as a series of localized events, which city partners are responsible for organizing.  Over the course of the week and in each city, programs will span a variety of formats, ranging from talks, presentations and panel discussions, to interactive workshops, seminars, networking events and drinks receptions.

Social Media Week: London's City Partner is Chinwag

The Chinwag community is a focal point for digital media practitioners in the UK and beyond. We aggregate expertise, fact and opinion, and act as a connecting rod for ideas and talent across the new media industries...


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