IAB engage for mobile

Event Info

Wed 16 Jun, 2010 from 12:30pm - 5:30pm
Millbank Media & Cinema Centre, Ground Floor
Millbank Tower, 21-24 Millbank SW1P 4QP
London, SW1P 4QP, UK (Map)
Cost: IAB member £290 + VAT, Non IAB Member £580 + VAT


IAB engage for mobile  The IAB are pleased to announce their biggest mobile event to date: IAB engage for mobile.

This half day conference will provide practical, hands-on advice on not only how to use mobile marketing, but how to do it well. With no-nonsense sessions covering all aspects of mobile, we hope to inspire both those new to mobile and those looking to understand more about how mobile can benefit your business.

Our jam-packed programme will supply you with all the key ingredients for building an effective mobile strategy, with sessions ranging from creativity to display, search to integration. We will also delve into the future of mobile marketing, taking a look at what’s to come...

This event is primarily aimed at advertisers and agencies wishing to gain a deeper understanding of mobile marketing without the hype.

Programme: 12.00pm REGISTRATION & LUNCH

1.00pm Introduction & overview

1.20pm Keynote: Mobile - the time is now

1.40pm Consumers - the here and now

2.00pm Building a mobile strategy

2.20pm Creativity

2.40pm BREAK

3.10pm The Building Blocks of Your Mobile Campaign

  • 3.10pm - Apps & Sites
  • 3.20pm - Display
  • 3.30pm - Search
  • 3.40pm - Messaging
  • 3.50pm - M-commerce
  • 4.00pm - Ask the experts panel Q & A

4.10pm Integration

4.30pm Measurement

4.50pm Future of Mobile Marketing

5.10pm END with drinks afterwards


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