Music 4.5 Licensing Workshop

Event Info

Tue 29 Jun, 2010 from 1:30pm - 6:30pm
PRS for Music (Boardroom)
29-33 Berners St, Copywright House
London, W1T 3AB, UK (Map)
Cost: £85+VAT


29th June 2010, LondonThe Music 4.5 Licensing Workshop will take place at PRS for Music in Berners Street, on Tuesday 29th of June from 1.30pm to 6.30pm, followed by networking drinks.

The Music 4.5 Licensing Workshop is created to stimulate a new productive dialogue between music-tech startups and the regulatory industry, helping startups to navigate and develop new mutually beneficial models, as well as learn from each other's experiences.

The Music 4.5 Licensing Workshop will cover the following topics, delivered by Eric Mackay of CELAS, along with representatives from PRS for Music, Beth Appleton from Universal Music Group and, in order to give the music-tech startup point of view, Clive Gardiner from We7.

Workshop agenda13:30 Registration

14:00 Setting the scene, aims and schedule

14:05 Introducing the startups
- Issues, aims, local/global ambitions
- Experiences of start-ups from a licensing point of view

14:20 Licensing 101: de-mystifying copyright law & publishing
- The different copyright components
- UK Online & Mobile Licensing
- Complexities of Europe

15:20 Forgiveness or Permission licensing strategy: before launch or after building an audience?
- Startup advantages of licensing prior to launch
- But don't use the same business plan as for banks and investors!
- Beware of litigation options - DE Act

15:30 Innovation done together: new technology and new services require new licensing models
- Licensees innovating with rights holders at early stage: Apple, Spotify, Nokia Comes With Music, Amazon, Omnifone, Real Networks, We7

15:35 Case study: We7- How did it work for us?

16:00 Q&A

16:15 Break

17:00 ...and then the separate deals with the record labels
The record company perspective

17:30 Q&A

17:45 Q&A - specific startup licensing questions

18:30 Networking Drinks



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