Event Info

Wed 13 Oct, 2010 from 9:30am - 5:00pm
Old Billingsgate
London, EC3R 6DX, UK (Map)
Cost: £895 per attendee


Wednesday 13th October, Old Billingsgate, London

Join 40 international experts and the brightest minds in on and offline marketing for a one-day conference dedicated to helping you and your team be the best you possibly can.

Marketing has entered a new era. The web has revolutionised the way we communicate yet traditional offline efforts remain the focal point for many brands.

Campaigns have a reach like never before, but to achieve their full potential the on and offline spheres must interact to create a new kind of marketing, where we work together to share data, insight, strategies and successes. We achieve so much more together than we can apart.

JUMP 2010 will focus on how we can make our marketing more effective by having a joined up approach. For example:

  • How we can use search marketing to improve TV campaign awareness
  • Doubling catalogue sales using insights from web analytics
  • Driving call centre improvements with web metrics
  • Generating media coverage via online buzz (and vice versa)
  • Optimising marketing budgets with the right marketing mix
  • Leveraging customer insight from all channels.

 What you'll learn

  • The skills you’ll need for a successful career in the era of joined-up marketing
  • How you can work with your colleagues for increased campaign effectiveness.
  • Effective practices and principals from examples of the best multi-discipline campaigns and strategies
  • The future trends and their implications for your industry



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