Music 4.5 - The Power of Audiences

Event Info

Wed 10 Nov, 2010 from 9:30am - 5:30pm
Cafe de Paris
3-4 Coventry Street
London, W1D 6BL, UK (Map)
Cost: from £145+VAT startup/artist rate - 10% discount available, use code CHN10M4P5 when registering


While Music 4.5 in March 2010 was all about "Art into commerce through technology - technology as the umbilical cord that connects art and commerce to a successful business", the take-out was that there is generally too little focus on, and knowledge of, the audience - the music-buying public.


Therefore, Music 4.5 - The Power of Audiences in November 2010 will be all about the audience: engaging with an audience, segmenting, building and growing an audience, as well as reaching and monetising an audience.


The objective of Music 4.5 - The Power of Audiences on the 10th of November is to create, curate and deliver fresh thinking focusing on the opportunity within the extended new music paradigm, by bringing together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players.


This is an invaluable opportunity to share knowledge and focus on how to achieve a 4.5 times ROI for all parties involved in the new music business landscape: artists, entrepreneurs and investors.


Key topics will include:
The new power hierarchy
Moving with and anticipating your audience - youth behaviour indicating the next mainstream
"Milking your fans" - building and monetising your audience
The changing role of labels, but now where does the money come from for artists? The lack of financing...
Record label execs & Artists: "Are labels redundant? Is the deal fair?"
The real cost of creating music and its value - building a fan-base the new and old way
Digital innovation and customer engagement, corporate vs startup
The Music Business Place

Music 4.5 - The Power of Audiences will also feature an interactive audience debate 'Music 4.5 Jam' in addition to music tech startups, artists and bands pitching to a judging panel.

We are delighted to announce an exciting lineup of speakers for our annual conference Music 4.5 that is taking place at Cafe de Paris on 10 November. The event will also be part of Internet Week Europe that is taking place in London on 8-12 November.

Music 4.5 Speakers:

  • Leon Alexander, Hope Music Group
  • Sean Blair, founder, AudioFuel
  • Tim Bradshaw, digital media correspondent, Financial Times
  • Marie-Alicia Chang, MusicMetric
  • Oleg Fomenko, mflow
  • Eamonn Forde, digital editor of MusicWeek
  • Ana Free, artist
  • Clive Gardiner, We7
  • Kirsty Hawkshaw, artist
  • Charlotta Hedman, Music 4.5 blog editor
  • Steve Jelley, Videojuicer and
  • Helienne Lindvall, singer and song-writer
  • Mark Meharry, founder and CEO of MusicGlue
  • Brian Message, chairman MMF and founder of ATC
  • Kemal Mermutlu, BBC Radio 1, 1xtra Drivetime
  • Martin Morales, ex-Disney and ex-iTunes
  • Grant Murgatroyd, Corporate Financier Magazine
  • Paul Pod, VP User Experience & Design, artfinder, and User Experience Design for Product Development @ EMI Music
  • Rhiannon Price, Monotwin Recording
  • Rick Riccobono, NewMediaLaw
  • Ulrich Schnauss, artist
  • Sandie Shaw, artist
  • Jeremy Silver, CEO of Featured Artists Coalition (FAC)
  • Paul Smernicki, Polydor
  • Hugh Stanley Clark, Gigaboxx
  • Hessel van Oorschot, founder, Tribe of Noise
  • Milo Yiannopoulos, Technology columnist, Telegraph

The Music 4.5 conference will also feature an interactive audience debate 'World Cafe Style' in addition to music tech startups, artists and bands pitching to a judging panel.


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