Earn Attention: Recruit Top Talent Using Social Media

Event Info

Thu 16 Dec, 2010 from 9:00am - 5:00pm
BSG House
London, EC1V 2TT, UK (Map)
Cost: £345 + VAT/delegate


This one-day workshop is specifically designed for recruitment consultants, HR professionals and recruitment advertisers, looking to maximise use of social media to attract job applicants online.

The session will provide hands-on techniques for using the social networking sites, such as Facebook, LinkedIn and Twitter, to source relevant candidates.

Revolutionary advertising tactics will be covered in depth, utilising social media to reach highly targeted professional profiles.

Delegates will leave the day with a fresh outlook as to how the rise of social media is changing the face of the recruitment industry – and the opportunity this presents for finding top talent.

From attending this day you will take with you the following understanding giving you the confidence to apply social media successfully and start making an impact online.

  • Specialist Insight: a complete overview of the social media landscape, the most up-to-date online trends and developments for recruiters
  • LinkedIn Opportunities: the continued growth of LinkedIn and the opportunity this offers in terms of sourcing candidates, developing a following for your company and posting jobs & events online
  • Advanced LinkedIn Practices: understanding advanced applications of LinkedIn such as a comparison of premium services, targeted advertising, group/page management and a detailed overview of updates to look out for in the future
  • Facebook Insight: tried and tested techniques for recruiting candidates, publicising employment opportunities and developing active groups of candidates within Facebook
  • Twitter Techniques: using twitter as a versatile tool for reaching candidates, promoting jobs, and managing communities through sound Twitter etiquette
  • Niche knowledge: understanding the benefit of niche community sites such as Ning for sector-specific job briefs
  • Best-of-breed blogging: how to set up and maintain company recruitment blogs, with a solid strategic focus driving active, positive, ethical engagement
  • Cross Platform Management: using the latest social media tools to effectively manage your presence across a number of social media platforms
  • Content Management: how to make your own digital content attract targeted visitors and job seekers to your website
  • Talking Online: direction surrounding interactive web conferencing for online job fairs and candidate selection


This is ideal for you if you are...

A recruitment consultant, recruitment advertising professional, digital or interactive specialist, head of media, head of talent, HR professional, agency or in-house – or anyone who wants to find and win the best people online.


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