Creating a PR strategy

Event Info

Mon 31 Jan, 2011 from 9:00am - 5:00pm
CIPR Public Relations Centre
52-53 Russell Square
London, WC1B 4HP, UK (Map)
Cost: CIPR members: £260 + VAT; non-members: £400 + VAT.


An effective PR strategy will support an organisation's corporate plan. This workshop will define a strategic approach to public relations and show delegates how public relations can become an integral part of corporate strategy. Particular emphasis is given to looking at practical ways in which a PR strategy can be created. Aspects of communication theory are covered, but most time is spent examining recent case studies, as well as delegates' experiences and requirements. There will be opportunities to discuss how to encourage colleagues and clients to endorse a strategic approach.

CIPR-approved trainer: Dennis Kelly.

Who is this course for? Practitioners and managers with responsibility for setting the strategic approach of an organisation.

Topics why the strategic approach to PR planning is important the PR planning cycle the audit-based approach objective setting understanding evaluation options techniques for strategy creation working with colleagues and clients. Benefits to you and your organisation Delegates will gain a full understanding of the strategic approach and will be able to create PR strategies with their colleagues and clients.

Learning approach A combination of PowerPoint, practical exercises, group discussions and handouts.

Workshop fee CIPR members: £260 + VAT; non-members: £400 + VAT. Includes a copy of PR Strategy.



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